NO PITSTOPS.
CLAIM YOUR WINGS.
Board
Insight
Redbull already does an amazing job with their light-hearted drawing style advertisements, so I decided to take a different direction. I wanted to make a campaign that would tie their product to their presence outside the market shelves (in this case, racing). This is an attempt to show the connection between RedBull and all the racing sports they are currently participating in, in a way that the target market (Racing sports fans and enthusiasts) understands the scope of the brand. Visually speaking, I wanted strong imagery that would be accompanied by a call to action and a tagline that appeals directly to the consumer.
Behind the Scenes
All executions made by Antonio Cunha with direction assistance from Karim Adada