MyMcDonaldsRewards can be a little … underwhelming, right?
It’s ok, no one is judging…
Cause we already judged, and it ain’t it chief.
But, we wouldn’t be here talking smack if we didn’t have a hero for this villain.
It's Time To Get Rewarded.
Everybody should be rewarded! Moms, friends, grandparents, skater boys, gaming buddies…and it is time to let them know!
Illustrations in the ads above were created by Harrison Lester, one of the team designers
With the Metaverse and development of NFTs, the “gamification” of the world has become something more “acceptable”, and the reason for that lies in the “rewarding” feeling, a sense of competition for achievement and relevance that it brings. With that in mind, my team proposed 2 additions to the system, those being a level system, in which you could unlock “special” rewards, and the addition of McFTs (McDonalds NFTs) as rewards.
Level System
The higher your level, the better the rewards! some coupons would be renamed to fit certain situations/ events!
This system would be created to bond the brand with the user to create customer loyalty and motivation to stay connected to the platform .
“ INVISIBLE MACS”
Invisible Friends NFT x McDonalds Colab
Art created by Antonio Cunha and Karim Adada
TikTok/Instagram “Invisible Macs” promo video
Video made by Antonio Cunha